Carbon

A season of shows announced with type alone. No artwork on the posters — the gallery asked us to make people come and look.

Client

Carbon Gallery

Scope

Campaign, print, OOH

Index

Type instead of artwork

Carbon asked for a season campaign without showing any of the work. Six shows, six posters, and nothing on them but a title, a date, and a size relationship that changes as the season progresses.

Printed at two-sheet scale and pasted across the city, the posters read as one long sentence broken over six weeks. Attendance for the season was the gallery’s highest.

Scope

Campaign art direction, six posters, press advertising, and the outdoor plan.

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