Plateau

Twelve origins, one plate

Plateau roasts twelve origins and used to package them as twelve unrelated products. We printed the whole range from a single plate and let only the overprint colour change, which cut the print bill and made the shelf legible from across a room.

The result reads as a gradient rather than a competition. Staff can find a bag by tone before they read the label, which is how people actually shop.

Scope

Packaging system across twelve SKUs, print specification, and a colour ladder the roaster extends themselves each season.