Motion
2023
Signal
A festival identity built from one moving rule. Everything else — titles, bumpers, screens — is that rule at a different speed.
Client
Signal Festival
Scope
Motion identity, titles
Index
04
One rule, at different speeds
Signal is a music festival across eleven venues, which meant the identity had to survive being applied by eleven different people. We reduced it to a single moving rule — a line that sweeps, holds, and cuts — and defined only its speed and its angle.
Titles, screen bumpers, wristbands, and the schedule app are all the same gesture at different tempos. Nothing else was permitted, and nothing else was needed.
Delivered
Motion identity, title sequence, twelve screen formats, and a one-page spec any local designer can follow.